```
Discover MR.RAZOR BARBERSHOP - the barbershop franchise that transforms the art of beard trimming into a unique experience. A modern and popular concept in Croatia
10
Also, we can boast of the first franchise in a very scarce profession, barber shop MR.RAZOR BARBERSHOP, whose pilot center in Zadar even has waiting lists. So far, they've made over 47,000 men's hairstyles and trimmed over 12,000 beards. This is the first franchise of this kind in Croatia and the region, and their intention is to expand MR.RAZOR from Croatia, but also from all over the world.
Franchising allows anyone who wants to open their own barber shop with education and training. Today, barbering has evolved to become a global trend and is based on real creations on men's heads and beards and often uses fire or hot wax techniques that no one else does in Croatia.
The basic concept of the visual identity was based on the name “Mr.Razor”, which in translation would mean “Mister Razor”. We wanted to evoke clarity and focus on detail and by altering the typography we achieved this. The Logo was created by changing the typography, that is, the cutting line at a certain angle of 4°, whose additional principle of visual development is based on the same angle specified on the logo. The cutting line symbolically marks only the name and creates a unique and clear communication to the target groups.